What is a keyword?

Good question! That term puzzles small business people new to e-commerce. So let's blow away the fog...

There are two ways of looking at keywords, both of them correct. The first is from the Internet marketer's (i.e., your) point of view. For example...

What's your site about?

"Anguilla"

What's that Web page about?

"Anguilla villas"

And that one?

"Caribbean vacations"

"Anguilla" and "Anguilla villas" and "Caribbean vacations" are all keywords. The content you create about each page should focus on a keyword. We call that keyword a "Specific Keyword." And we call the page a "Keyword-Focused Content Page." We call the site a "Theme-Based Content Site."